At some point in the lifecycle of your business, you have probably been tempted to take your web development in-house. After all, it could save you money, and how hard can building a website really be? But what about the time you lose? Time better spent elsewhere in the business.
The fact is that prospective clients will look for you online, and that means it’s crucial to have a website that is in line with the quality of your business as a whole.
Have you considered hiring a web developer? A web developer will be focused on the technical aspects of your website like coding and design, delivering you a clean, functional website to your specifications. You might even be surprised about the minimal cost for these services.
You might also be shocked when your website refresh looks pretty yet fails to bring in more traffic, drive an increase in page views and doesn’t boost your sales month-over-month.
A web development consultant takes a longer view, with the goal of collaborating to achieve your overall vision. This includes digital marketing strategies that expand your business. A web consulting firm has your long-term success in mind.
Your layout, imagery and content are the key. Your potential customers are looking for high-quality images and videos, relevant content, and an easy-to-navigate layout. A great user experience translates to longer site visits, better information retention and return visits.
Smart phones have taken over, and a mobile-friendly site is no longer a nice-to-have, it’s expected. Your customers will not waste time pinching and expanding the screen, scrolling awkwardly or trying to click tiny buttons designed for a mouse. In fact, Google prioritizes sites that are mobile-friendly. The visitors to your site are happier when they can access what they need from their smart phone or tablet, and YOU don’t miss out on a potential sale.
Nothing will bounce a visitor from your site faster than broken links or buttons don’t work. A consultant keeps an eye on your content, fixing problems before they affect your business.
Your calls to action must be prominent and clear, providing the path of least resistance for your customer. A web consultant specialized in digital marketing can provide the expertise to make these CTAs effective.
These are just a few of the many design features that contribute to overall success with your online presence.
If you’re looking for a web consultant who will consider your entire business when working on your website- from your audience, to your business model, to your competitors- with profitability as the goal, let us know!Go Back